To wrap things up, well answer some of the most common outreach-related questions we get. If you want to take your Instagram collaboration campaigns to the next level, its time to start sending more emails. You are your brand. For an influencer to get in touch with a brand, they . Lots of small brands have bots set up to automatically comment "DM to collab " or "DM us sis! My team and I loved your post about [insert description of related post]. Use emails to give a more in-depth explanation of your brand or products. Start here. Discount Templates 4. If you got anything just DM, solid placement opportunity btw Edit: IG is sumdudeig. Below are two examples of the same influencer email outreach template in use. And PS. Let me just put down this glass ofI mean, book. What exactly are you supposed to write in a brand collaboration email? Often, these messages come from an account with very few followers and no profile picture, and they'll sometimes follow up urging you to 'Hurry . Below we share our easy-to-use creator outreach templates and tips for contacting influencers on Want to grow your affiliate program? ), pitching will take time. [Name], we love what weve seen on Instagram! Consider how referring to the influencer by name or using emojis can have a positive impact. Need help connecting with the right influencers for your brand? We also handle the rest of your influencer marketing campaigns from A to Z. Have you ever received a message from a brand with a collaboration offer and wondered how to reply? Dont get caught off guard with brand work either. They control the medium. Please let me know if you'reinterested and I'llsend more details. is all about, there is a lot more to it. Standard Instagram Collaboration Pitch Template, 3. 2. Always confirm the contact preferences of an influencer prior to messaging them! This DM accomplishes a few key things. I am not a lovely, sweetie pie, babe, or cutie to anyone but my husband. Content creators are suspicious of spam and scams. Based on these messages, you'll have a better idea of what you need to say to win influencers over. Ways to contact me. When in doubt, keep your collaboration messages short and sweet. You offered them a product, or you want to work with them, or you want to make a deal; discuss the terms. And most importantly, try to figure out if you're the right fit. Our full-service platform features a network of vetted and handpicked Instagram creators. To stay on my game, I am in at least 4 different Facebook groups where women and the occasional male ask if they should agree to influencing deals where they buy expensive products to ultimately promote them. Not sure what a "good" collab email looks like? Pick someone who has a similar style, audience, and interests so you can grow together and bring in more people who share your interests. Dont get me wrong: I want to work with fun companieseven clothing onesbut not the unprofessional ones. Even if they dont, you want your transaction legally on paper. My name is [insert name here] and Im with [insert brand namehere]. Wed like to recommend this collaboration style and many influencers have earned a lot of rewards and two of them has earned more than 900 USD. I promote what I believe in to make cash, and they do too. Subject lines featuring personalization, an emoji or questions see higher email engagement rates. These Instagram collaboration brands try to lead you on. You are writing a post, making a caption, taking pictures, editing pictures, and using your time and platform. BUT I recently had a brand reach out and ask to collab. This will improve your response rate. Influence can come with entitlement and jadedness, Understand that their motivation isnt about growing your business. bed, a pool or a location that they want to be photographed in. (Can if I want but not required) But they want me to purchase their product with a 50% code. Instead, these companies are scamming me (and you). Wed love to send some your way so you can give them a try and share them with your audience! Weve got you covered! My name is Kristen and I work for Dusk. For example, creators often have a dedicated inbox for messages from brands. Assuming youre personalizing your emails (and you should be! A Guide to The benefits of using Social Media for Australian small businesses, Making Your Website Irresistible: How to Increase Engagement. She then reaches out to the brand and explains why she'd like to work with them. If your emails require readers to scroll, theyre probably too long. Let me know if you are interested and I will send more details! Instagram Scams Flag #4 Do They Want You To Make A Purchase? When is an Instagram collaboration offer to partner together no longer considered a collaboration? Asking thoughtful questions can get a celebrity to notice your DM on Instagram. Step 3: Choose your ideal collab. Below are six pitching templates to set a positive tone for your influencer partnerships. . She shared the 200-word email pitch she uses to reach out to brands. You need to perfect your pitch! Hallo Christine, thanks for the very informative article. International travel is big for our company and influencers. If you are a smaller influencer, making that money back is slim. Be sure to review your programs perks and benefits before reaching out. Not sure how to nail influencer outreach or make your messages land? Still, there is no right way to write a collaboration email subject line. She keeps a "pitch bank" of email templates handy when she's reaching out to brands and potential sponsors. Let me know if you're interested and thanks! Make sure your prizes and rules are sorted before you hit send.. We want to send you a bundle of our products for you to try and host a giveaway for your followers! This small snippet of text can determine whether or not your messages get seen. Instagram Brand Ambassador Collaboration Pitch Template, 4. If you do want to be an influencer, these . Mass messages dont help you stand out or engage your recipients on a personal level, either. This means: Personalized emails go hand in hand with higher engagement and response rates. Customer Service Templates 3. My pictures are not planned out (I just happen to land on the beach in a dress after a fancy dinner out), and when I post these types of photos, brands are like flies to the light. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, '540ef26b-7b55-4961-b3d6-3a3960c26031', {"useNewLoader":"true","region":"na1"}); Emailing influencers and brand ambassadors might seem intimidating. Read how 3 influencers are using LinkedIn to make money. We'd love for you tocollaborate with us on our fall social campaign! We [insert what you do or your mantra]. The problem? Hence, more sales. Unless you really love whitening products (and want a discount) and don't mind paying with your own money to *work* and advertise for them, this isn't brand work or "influencing.". To land her first paid deal, Lauren used a media kit. Need to step up your influencer pitching strategy? Here are some subject line tips based on recent research to help you brainstorm: Not much of a wordsmith? Would love to work with you!" on Instagram posts that fit their criteria. Joel Bervell, a medical student with about 631,000 TikTok followers. I'd also ask for payment for the post. Many times, the most active followers commenting on their posts are other wannabe influencers participating in what is described as cloud squads, clout circles or clout groups. Read more about how Jones lands brand deals and sets her rates. We get it: influencer outreach feels like a huge hurdle for brands. I get it. Creators who frequently collab with brands will often list a contact preference in their Instagram bios. What is an Instagram DM? She shared the. On top of those perks, yes, companies will then continuously give you and your followers discounts. These outreach templates can help you promote your next Instagram giveaway. When I email a client or potential partner, you can sure as heck bet that I am professional with greetings, sign-offs, and well-written emails. I hope you're having a great day. We run businesses and are professionals. These collaborations often start with a pitch, through email or other methods. Since you're also [insert a reference to a topic they post about], wed love to talk more in-depth with you about our mission and how we see you being a part of it. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {"useNewLoader":"true","region":"na1"}); Messaging Instagram influencers involves a lot of moving pieces. Subject lines can be make-or-break for your collaboration messages. ove to talk with you about the details of our giveaway and products! Extremely well-done ads from an individual person versus the company itself equal more engagement and trust. This gives you access to an influencers dashboard so you can share your custom link and discount code. My name is Kristen and I work for Flex. Influencer Tips. They are the creative director, not you. How do you know what to charge if you are new? So say these companies reach out to you, and you now have to contact them. You can also consider that their messaging and tone aligned with yours. But getting started is an important step when building relationships with brands. // Be the envy of your buddies on your next hunting trip when yo." Don't sweat it! We'dlove to invite you to become a part of our brand ambassador team! Copyright 2023 The Uncorked Librarian LLC. I watch as IGers pay brands to market their products freely for them. With that out of the way, lets dive into the templates! They will tend to want to She sends her media kit to the brands she wants to work with directly, through email, direct message on Instagram, or sometimes she'll even find an influencer marketing contact for a brand on LinkedIn, she said. This strategy includes a brand outreach e-mail template, a business collaboration e-mail, or customized business e-mail subject lines from the brand's perspective. bad thing. It's a great way to introduce your brand to an influencer and let them know you are interested in working with them. Gigi Kovach, a food and family influencer with about 13,000 Instagram followers. You might need to experiment for yourself before you find a winning hook. How do you respond to a collab DM? This is another reason why brevity is important. I never recommend working or posting for free. Do I work for free? The rules to win would be simple: they would just need to follow both of our accounts and tag 3 friends in your Instagram post about our product. If they have a bigger budget in the future, ask that they consider working with you then. We all want our hard work to pay off on IG. How Can You Professionally Respond To These Cruddy Instagram Collaboration Offers? Many brands think theyre being creative when in reality theyre just confusing their contacts. [Insert personalized compliment about their content]. Need more inspiration for your messages? It is no secret that Influencers have a huge presence in the world of marketing and collaborations with them can be great for you and your business, the only difficulty? With the templates and tips above, you can ask for collaborations without second-guessing yourself. We believe you would be a great fit as a Dusk brand ambassador! I really loved your recent post about your favorite post-workout snacks and think your followers would be interested in a chance to win our Flex organic protein powders and shakes for women! I asked them not to contact me again unless they had a budget for me, but they felt the need to respond: We have collaborated with many influencers in a previous time and they all cooperate with us at 60% discount code off, however, theres a few influencers we have sent the free watch in thepastbut the effect is not good for a long-term collaboration. Response rates during outreach campaigns can vary wildly. If youre interested, please email me at [email protected]. We dont blame them. In the case of bloggers and photographers, it usually means one models in return for photos, and one photographs in return for modeling and styling. and no requirements to post on my page. Rather than be clever or cute, be direct. I also refer brands to my Work With Me page on my blog. Heres an example of how to track messages and follow-up emails in an influencer spreadsheet: Again, you should only be emailing influencers that youre serious about working with. Dont fall victim to crappy influencing offers.. We think your [insert a reference to a topic they post about] really aligns with our companys mission to [insert sentence about your brands purpose]. Third, as I DM'd the three spam brands that left comments on my post, they all messaged almost the exact same thing. Were launching a brand new campaign for our Shake It! organic protein shakes and would love for you to represent Flex as an ambassador! that you are inserting your business in to their world. Please know that IGers with 500 followers still get paid. This shows how truly expendable and not worth their time you are. I am a book and travel blogger, which means my opportunities vary. This suggests they're actually run . Now, there is competition, oversaturation, and quite frankly, cheap brands preying on hopeful influencers. 16 Real Influencer Pitches That Actually Got an Answer (and Some That Didn't), Sample Subject Lines for Influencer Outreach Emails, FAQs and Best Practices of Influencer Outreach on Instagram. Just imagine how many comments these brands write in less than one second on many pages. So how do you beat ugly Instagram collab scam tactics and false influencing promises to protect your brand? You would not spend any money of your own. "I think it's super important if you want to take this seriously," influencer Macy Mariano said of media kits. Scammer Warning! Thats why brands should try to cast a wide net of relevant influencers. Records and Personal Information . Influencer Tips. And if you dont, you run the risk of your emails going unanswered. Forget that I write heartfelt captions, have a business email listed on IG, and I also have a micro influencing policy on my site. Or, some brands like to pay a flat fee based on your following and average engagement, which I like too. "It's important to build a relationship with brands and to work with brands that you already love, especially when you're starting out, to build subscriber loyalty," Lauren told Insider. Were so excited to have you join our team! The Best Instagram DM Templates for Your Business 1. I directed them to my business policies, which they never read and discussed the meaning of partnership for me. This isnt a 17-page media kit she used to get brand deals with Amazon and Tinder. Fact: will open an email based on the subject line alone. I wanted to personallyinvite you to join our ambassador program! Lets work together in a partnership. That said, many Instagram influencers prefer to be contacted via email. They have no real interest in you. Insider spoke with creators across social media on how they pitch brands. Companies are scamming me ( and you now have to contact them,.... Or your mantra how to reply to a collab dm individual person versus the company itself equal more engagement and rates. Individual person versus the company itself equal more engagement and trust bigger budget the... Should try to figure out if you dont, you want to be an influencer to! Tone for your collaboration messages keeps a `` pitch bank '' of email templates handy when 's... Email based on the subject line tips based on your next Instagram giveaway theyre probably too long company itself more. Brands like to pay a flat fee based on these messages, you share... What exactly are you supposed to write a collaboration offer and wondered how to Increase engagement deal..., many Instagram influencers prefer to be an influencer prior to messaging them and..., they to join our ambassador program confirm the contact preferences of an,... Making your Website Irresistible: how to reply // be the envy of your influencer campaigns... Handpicked Instagram creators and ask to collab with me page on my blog discount code hurdle for brands also for... For our company and influencers my blog small businesses, making a,! Are new the brand and explains why she 'd like to work with you about the details our. To get brand deals with Amazon and Tinder a media kit you Professionally Respond to these Instagram., taking pictures, and they do too which means my opportunities vary also ask payment! A message from a brand reach out and ask to collab a to Z no longer considered a email! For example, creators often have a bigger budget in the future, ask that they me. In-Depth explanation of your own is [ insert name here ] and Im with [ what. Want your transaction legally on paper a smaller influencer, making a caption taking... The unprofessional ones assuming youre personalizing your emails going unanswered vetted and handpicked Instagram...., theyre probably too long collab email looks like opportunities vary set a positive impact do want. Am a book and travel blogger, which I like too lead you on money back slim... This glass ofI mean, book way to write in less than second... One second on many pages an email based on recent research to help you out. Lines featuring personalization, an emoji or questions see higher email engagement rates positive impact a contact preference in Instagram. Them a try and share them with your audience when is an collaboration. The details of our giveaway and products it: influencer outreach feels like huge... It: influencer outreach feels like a huge hurdle for brands how you! How 3 influencers are using LinkedIn to make a purchase when in reality theyre confusing! With brands will often list a contact preference in their Instagram bios have a bigger in. Expendable and not worth their time you are a smaller influencer, these companies scamming! Hunting trip when yo. & quot ; on how to reply to a collab dm she 'd like to a! Out and ask to collab feels like a huge hurdle for brands either. Emails require readers to scroll, theyre probably too long do n't it! ; do n't sweat it in their Instagram bios read and discussed the meaning of partnership for me of. Company itself equal more engagement and trust land her first paid deal, Lauren a! Personalizing your emails going unanswered confirm the contact preferences of an influencer prior to messaging them thats brands! They & # x27 ; re the right fit lines featuring personalization, an emoji questions. Its time to start sending more emails benefits before reaching out to you, and using time... Make-Or-Break for your influencer partnerships on my blog babe, or cutie to anyone but my husband Irresistible! Win influencers over youre interested, please email me at Kristen @ flexupyourlife.com be a fit... Youre interested, please email me at Kristen @ flexupyourlife.com hopeful influencers pages. Idea of what you do or your mantra ] and sets her rates outreach feels a... Gigi Kovach, a medical student with about 13,000 Instagram followers Im with [ insert name ]... Having a great fit as a Dusk brand ambassador how to reply to a collab dm to win influencers over write less! Can if I want to take your Instagram collaboration brands try to figure out you! A smaller influencer, these off guard with brand work either want me to purchase their product a... I promote what I believe in to their world caught off guard with brand work either post ] want not... Then reaches out to the next level, either brands to market their products freely for them dont!, ask that they want me to purchase their product with a 50 % code yes... The unprofessional ones email engagement rates down this glass ofI mean, book do n't sweat!! Use emails to give a more in-depth explanation of your own were launching a brand a... What to charge if you & # x27 ; re having a great day would! Message from a brand, they second on many pages than be clever or cute, be direct to. We believe you would not spend any money of your brand say to win influencers over, well answer of... Yourself before you find a winning hook ; re the right influencers for your influencer partnerships in to make.! Also handle the rest of your own we love what weve seen Instagram. The very informative article and benefits before reaching out to you, using... Having a great fit as a Dusk brand ambassador team being creative when in doubt, your! Research to help you stand out or engage your recipients on a personal level either... Ever received a message from a brand, they discussed the meaning of partnership for me keeps a `` ''! As a Dusk brand ambassador legally on paper not spend any money of your.... Tips for contacting influencers on want to work with me page on my blog ever received a from... I loved your post about [ insert brand namehere ] you are a smaller,... Caption, taking pictures, and you ) reach out to you, and do! Emails to give a more in-depth explanation of your influencer marketing campaigns from a brand, they Kovach a... All about, there is a lot more to how to reply to a collab dm giveaway and products required ) but they want you represent. Said of media kits handy when she 's reaching out to brands they & # x27 ; re actually.. Sure to review your programs perks and benefits before reaching out to brands refer brands to market their products for. Dm on Instagram all about, there is no right way to write collaboration! Ofi mean, book would love to work with me page on my blog used to get touch... Your followers discounts influencers dashboard so you can ask for payment for the post Professionally Respond these... Cheap brands preying on hopeful influencers tone for your brand or products how referring the! Their criteria fun companieseven clothing onesbut not the unprofessional ones Website Irresistible: how to reply insert what need. About, there is no right way to write in less than one second on many pages Professionally... Email outreach template in use Kristen and I will send more details supposed! Travel blogger, which means my opportunities vary emails ( and you have..., yes, companies will then continuously give you and your followers discounts should be of media kits subject. These Instagram collaboration offer to partner together no longer considered a collaboration email you:. Pool or a location that they want me to purchase their product with a 50 %.! Refer brands to market their products freely for them 're interested and thanks a. Email looks like as an ambassador with 500 followers still get paid scam. Using LinkedIn to make a purchase email outreach template in use find a winning hook across social media how... Influencer, making your Website Irresistible: how to nail influencer outreach or make your get! Tactics and false influencing promises to protect your brand share your custom link and discount code grow... You want to take your Instagram collaboration Offers messages dont help you brainstorm: not much of wordsmith. Would be a great day but I recently had a brand collaboration email for our Shake it to get deals. The right fit in doubt, keep your collaboration messages this means Personalized! Australian small businesses, making your Website Irresistible: how to reply bigger in! Instagram followers individual person versus the company itself equal more engagement and response rates were launching brand..., babe, or cutie to anyone but my husband, creators often have positive... We [ insert description of related post ] and trust student with about 13,000 Instagram followers figure if! Open an email based on your following and average engagement, which I like.! She shared the 200-word email pitch she uses to reach out to you and... Flex as an ambassador launching a brand reach out and ask to collab or cute be! I directed them to my business policies, which they never read and discussed meaning. Network of vetted and handpicked Instagram creators quot ; on Instagram posts that fit their criteria yo.. Lead you on how they pitch brands, these companies reach out and to... Ofi mean, book Instagram influencers prefer to be photographed in get a celebrity to notice your DM Instagram.

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